But 2023 marks a turning point for DTC brands speeding into wholesale. Sales are up at mass retailers like Target and Walmart. Ongoing supply chain disruptions are making direct channel fulfillment increasingly harder, harming earnings. Digitally-native-seeking retail partnerships isn’t a model new factor. DTC brands like Quip and Native followed go nicely with into big-box retailers shortly after. When asked about efficiency over the past 12 months, 62% of respondents said wholesale revenue elevated probably the most, even compared to direct sales.
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