Perilaku Konsumtif Mahasiswa Pada Online Shop Di Universitas Muhammadiyah Malang

The popularity of e-commerce and online retailers has brought on the shift of preference from going out buying to buy online due to its convenience and practicality. Shopping malls had been constructed originally as, like its name, a purchasing place. To present consumers with various purchasing options in a single place. Even though some still do choose precise buying instead of online. Consequently, being a destination to shop is no longer enough for the purchasing malls.

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• Methods for evaluating usability include heuristic evaluation, cognitive walkthrough, and user testing.

Among tons of online stores in …