For every $1 you spend on email marketing, the average rate of return is $40, which is 4000% profit. You can’t just say no to that.

Therefore, the best way to carry out your email marketing campaign is to opt for an NZ email hosting service, which comes packaged with domain hosting in NZ, as it is a cheaper, trusted, and safer option, given that these companies hire professionals to maintain them.

Furthermore, with the best business email hosting, you get a whole range of valuable applications and tools designed to enhance your productivity.

What is Email Hosting?

Email Hosting is a service offered by email hosting providers that allows businesses to create and manage all the email addresses within the organization using the company domain name.

The effect of a professional email address with the company domain name is much higher when compared to generic email accounts like Gmail or Yahoo.

A personalized professional email automatically improves the customers’ trust while securing all the critical data and communication shared via emails on the email server only.

Moreover, no matter the organization’s size or industry, Email Hosting promises better management of the company email accounts for faster accessibility, improved security, and enhanced management.

Different Types of Email Hosting in NZ

Internet Message Access Protocol

IMAP is the most common Email Hosting service used by most businesses. Through IMAP, you get to decide what business emails reach your computers.

And as and when you receive them, emails get automatically stored on your server.

The advantage is that you can access the server, glance at all the emails, and then choose which ones you want on all your computers. You can also save a lot of memory across your instruments because only some emails are downloaded onto them.

Post Office Protocol

Post Office Protocol is another popular type of email server that comes with the benefit of internet packages. With Post Office Protocol, your emails get directly downloaded into your system or instrument you are using as soon as you receive them.

The best thing about it is that you don’t need to access your emails even when you are not connected to an internet service. However, there are disadvantages – you can’t do online sync, meaning an email that’s downloaded on one instrument can be accessed on the other.

This basically means that you cannot use Post Office Protocol or POP3 if you want to access your emails from more than one device.

Which is better, IMAP VS POP?

• Synchronization of Changes:
  • POP3: With POP3, changes that are made on one device do not get reflected on others.
  • IMAP: All changes are synchronized across devices.
• Local Storage:
  • POP3: Emails get downloaded on local devices.
  • IMAP: Emails are kept on the server.
• Organizing Emails on the Server:
  • POP3: Cannot organize emails on the server.
  • IMAP: Users can organize emails in the mailbox.
• Download Method:
  • POP3: You can download emails to one device.
  • IMAP: You cannot download; it reads directly from the server.
• Deletion on Server:
  • POP3: Emails marked for deletion on the server.
  • IMAP: Emails stored on the server and not deleted.
• Access from Multiple Devices:
  • POP3: Limited to one device at a time.
  • IMAP: Multiple devices can access emails simultaneously.

Conclusion

If you are confused about whether to choose IMAP or POP3, then first, you need to evaluate your requirements as both have their advantages, which are suited for different needs, although if you check thoroughly, the latter makes more sense.